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How do you persuade people to try Dunkin' Donuts's newest offerings? By makin' everyone believe they've been around for ages. Dunkin' launched a signature range of products, each of them bearing an atypical nomenclature that defines its personality. We then identified several iconic moments of American Pop Culture and gelled them with the personality of our products. By redesigning their appearance to lend them a more vintage look, we created in-store posters and made them a part of Dunkin's Heritage Wall. |
